MARKET RESEARCH
TOOLBOX
This toolbox contains resources that will either be covered in the seminar, or that can be referenced afterwards.
SECTION 1: YOUR MAP
VALUE PROPOSITION CANVAS
A brief overview of Product-Market Fit and how the Value Proposition Canvas ensures you have the right product or service to attract customers.
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WORKSHEET
VALUE PROPOSITION CANVAS BY STRATEGYZER
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VIDEOS
CREATING A VALUE PROPOSITION CANVAS
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ARTICLES
SECTION 2:
CHOOSING YOUR DESTINATION
TARGET CUSTOMERS
Learn how to identify your target customers and focus on the most fruitful ones for your business. ​
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WORKSHEET
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ARTICLES
SECTION 3:
overcoming ROADBLOCKS
COMPETITIVE RESEARCH
Analyze your competition so you can leverage your strengths, weaknesses, and value proposition to attract more customers.
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WORKSHEETS
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ARTICLE
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SECTION 4:
your compass
market research
Learn how to conduct market research to validate your value proposition with potential customers. Make informed decisions and change course if needed.​
​FREE OR LOW-COST MARKET RESEARCH TOOLS
DESTINATION CUSTOMERS!
The final section in the presentation shows how market research sets you up for success to build your marketing campaigns.​
SECTION 5:
the fastest route
MINIMUM VIABLE PRODUCT
Launch your product or service quickly and efficiently with minimal risk. Gather additional insights by testing your concept with your target customers.
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VIDEO
