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Establishing your foundational principles creates your culture, guide your brand story and ensures your brand is protected from the inside out. Your Brand Guidelines are your roadmap to keep you on track.


  • Kick off call to discuss overall direction + ongoing contact throughout project
  • Logo development: Up to 2 initial designs for review with delivery of 1 logo package and essential file formats
  • Multi-page brand guide with:
    • Color palette
    • Typography
    • Graphic elements
    • Vision, Mission & Core Values


  • Expect delivery of first drafts of logo designs and vision/mission/values in 10-15 business days. Wakerobin Marketing will make all necessary adjustments based on client feedback. Delivery of final guidelines depends on these adjustments and timeliness of feedback.

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